The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism
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This might be relevant: The Charisma Myth by Cabane [0]. I haven't read the book, but I listened to a talk. IIRC, it was this: https://youtu.be/LMu_md_5PQ4. I am not sure.
She proposes that charisma is something that can be learned to a very high degree, and she teaches those methods.
[0]: https://www.amazon.com/Charisma-Myth-Science-Personal-Magnet...